I've been a professional writer and editor since 2001, starting in women's and teen magazines and moving into the third sector in 2008.

I now create and consult on a huge variety of written content, online and off.

Recent clients include WWF, Save the Children, Parkinson's UK, British Red Cross, Forward Action, UNHCR, the UN Refugee Agency, Girl Effect Mobile (Hey Springster), We Can Win, Barnardo's.

 
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A journey in

words

Growing up I loved to write and draw. As a teen I studied visual arts but found I was most engaged when I was analysing the art: dissecting and investigating with words. And so I found my craft.

My first job in magazines, in 2001, was as Editorial assistant on a magazine called REAL (a fortnightly that, at the time, filled a gap in the middle market between weeklies and glossy monthlies).

Here I had my first experiences interviewing and writing real life stories. I've since had the privilege of meeting and writing about some incredible women, and later young people, as I joined CosmoGIRL!

While working with this dream team on all things teen, I had my first children's novel published (with Piccadilly Press). I also worked with the Teenage Cancer Trust, who then asked me to write for their magazine when I went freelance, which helped inspire my move into the charity sector...

It was goodbye cover lines and teen stories, hello digital banners, fundraising flyers and stories from the field. I found my copywriting feet as I discovered 'USPs', 'CTAs' and techniques for engaging audiences with ever-dwindling 'dwell-time'. I delved more deeply into the dos and don’ts of brand tone of voice. And all the while I grew my understanding of how our stories create human connections.

Now, I get to use all this experience to help connect people to ideas and causes I believe in. How lucky am I?

 

Flash CV

2016 Editorial manager Save the Children

2008 Freelance features writer/editor  (Look, Prima, Sugar, More, Top Santé)

2007 Features editor CosmoGIRL!

2004 Features writer REAL

2000 UCL graduate BA Philosophy and the History of Art