I've been a professional writer and editor since 2001, starting in women's and teen magazines and moving into the third sector in 2008.
I now create and consult on a huge variety of written content, online and off.
What are you working on? Get in touch and let’s chat about how I can help.
Growing up I loved to write and draw. As a teen I studied visual arts but found I was most engaged when I was analysing the art: dissecting and investigating with words. And so I found my craft.
My first job in magazines, in 2001, was as Editorial assistant on a magazine called REAL (a fortnightly that, at the time, filled a big gap in the middle market between the weeklies and glossy monthlies).
I had the privilege of meeting and interviewing some incredible women, and writing their real life stories. I later joined CosmoGIRL! and interviewed some truly amazing young people, too.
While working with this dream team on all things teen, I had my first children's novel published (with Piccadilly Press). I also worked with the Teenage Cancer Trust, who then asked me to write for their magazine when I went freelance, which helped inspire my move into the charity sector...
It was goodbye cover lines and lip gloss, hello digital banners, fundraising flyers and stories from the field. I found my copywriting feet as I discovered 'USPs', 'CTAs' and techniques for engaging audiences with ever-dwindling 'dwell-time'. I delved more deeply into the dos and don’ts of brand tone of voice. And all the while I grew my understanding of how stories can create human connections.
Now, I get to use all this experience to help connect people to ideas and causes I believe in.
2016 Editorial manager Save the Children
2008 Freelance features writer/editor (Look, Prima, Sugar, More, Top Santé)
2007 Features editor CosmoGIRL!
2004 Features writer REAL
2000 UCL graduate BA Philosophy and the History of Art