I've been a professional writer and editor since 2001, starting in women's and teen magazines and moving into the third sector in 2008.

I now create and consult on a huge variety of written content, online and off.

Recent clients include Lumos, WWF, Save the Children, Parkinson's UK, British Red Cross, Forward Action, UNHCR, the UN Refugee Agency, Girl Effect Mobile (Hey Springster), We Can Win, Barnardo's.

What are you working on? Get in touch and let’s chat about how I can help.


The backstory…

Growing up I loved to write and draw. As a teen I studied visual arts but found I was most engaged when I was analysing the art: dissecting and investigating with words. And so I found my craft.

My first job in magazines, in 2001, was as Editorial assistant on a magazine called REAL (a fortnightly that, at the time, filled a big gap in the middle market between the weeklies and glossy monthlies).

I had the privilege of meeting and interviewing some incredible women, and writing their real life stories. I later joined CosmoGIRL! and interviewed some truly amazing young people, too.

While working with this dream team on all things teen, I had my first children's novel published (with Piccadilly Press). I also worked with the Teenage Cancer Trust, who then asked me to write for their magazine when I went freelance, which helped inspire my move into the charity sector...

It was goodbye cover lines and lip gloss, hello digital banners, fundraising flyers and stories from the field. I found my copywriting feet as I discovered 'USPs', 'CTAs' and techniques for engaging audiences with ever-dwindling 'dwell-time'. I delved more deeply into the dos and don’ts of brand tone of voice. And all the while I grew my understanding of how stories can create human connections.

Now, I get to use all this experience to help connect people to ideas and causes I believe in.


Flash CV

2016 Editorial manager Save the Children

2008 Freelance features writer/editor  (Look, Prima, Sugar, More, Top Santé)

2007 Features editor CosmoGIRL!

2004 Features writer REAL

2000 UCL graduate BA Philosophy and the History of Art