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    <loc>https://www.lauraellenkennedy.com/bloggings/2019/8/15/falling-off-the-fashion-wagon</loc>
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    <loc>https://www.lauraellenkennedy.com/bloggings/2019/7/30/dont-take-that-tone-of-voice-with-me</loc>
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      <image:title>Bloggings - What your tone of voice can't do for you</image:title>
      <image:caption>TMW you wonder how much emoji is too much emoji for your brand…? Asking for my bestie *winking face*…</image:caption>
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    <loc>https://www.lauraellenkennedy.com/bloggings/2019/7/13/whip-out-our-thesaurus-and-never-use-these-words-again</loc>
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    <lastmod>2019-07-18</lastmod>
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      <image:title>Bloggings - Whip out your thesaurus and never use these three words again</image:title>
      <image:caption>I saw this in a pub and thought “ooh, lovely, unusual, creative.”</image:caption>
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      <image:title>Bloggings - Whip out your thesaurus and never use these three words again</image:title>
      <image:caption>Then I turned it over and strained my eye-roll muscles. “We are driven by our passion for innovation…” “our core range…” “creative and innovative” (so innovative we had to say it twice) and it made me a bit sad that the copywriter probably didn’t have as much fun as the designer on this one, this roll-call of corporate-values buzz words. Call me mean, I don’t mean to be, honestly, I’m just saying you don’t stop something being boring by adding the word “passion”. I want more about taste, tang and bubbles and less about the values.</image:caption>
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      <image:title>A journey in words</image:title>
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